BROADCASTING, SUSTAINABLE DEVELOPMENT IN NIGERIA AND THE PRIMACY OF THE SOFTWARE

By

Uwem Udo Akpan

&

Gift Nkechi Lawrence

Department of Broadcasting

University of Uyo, Nigeria

Abstract

The issue with Nigeria today is not just development but that which endures over time with its consequential benefits for Nigerians individually and the nation as a whole. For this to be achieved, there must be strategic planning that incorporates the potentials in all sectors in the nation’s life, including broadcasting. Thus, this paper holds that the software of broadcasting – the content – can be used to mobilise and harness the different potentials in the country to participate in national development which meets the needs of the present without compromising the ability of future generations to meet their own needs. It argues that in broadcasting, content is king; it is paramount in energising the people and creating the capacity among the citizens to engage in activities which can ensure sustainable development. It is recommended that for this to be achieved, programmers should create programmes whose contents target meeting the development imperatives of the nation to ensure a prosperous and environmentally conscious future.